Education Marketing Case
A full-funnel student acquisition system
Built a full-funnel student growth system connecting onboarding content, campus account distribution, WeChat communities, and Enterprise WeChat lead nurturing.
Education Growth System
A full-funnel student acquisition system connecting public content, campus distribution, private-domain retention, and conversion operations.
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KOC Content Strategy
A Xiaohongshu and Dianping KOC seeding case focused on local education discovery, student-perspective content, and result tracking.
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50K+
Student Lead Pool
50K+
WeChat Contacts
5K+
Xiaohongshu Followers
100+
Tracked Registrations
¥1.5M+
Tracked Revenue
Role
Growth strategy, content system design, campus account operations, campaign tracking.
Audience
Incoming university students comparing campus life, study support, and course options.
Channel Mix
Xiaohongshu, campus wall accounts, WeChat groups, Enterprise WeChat, form workflows.
Growth Logic
The system was designed around a practical student journey: solve immediate campus needs first, move interested users into private-domain channels, then nurture them toward consultation and registration.
01
Content Assets
02
Campus Account Matrix
03
Community Retention
04
Enterprise WeChat Conversion
05
Operational SOP
Content Assets
Campus maps, guides, and benefit kits
Created campus maps, freshman guides, resource packs, and student benefit kits as low-friction entry points. The content solved immediate onboarding questions before introducing course-related offers.
50+
Campaign Activities
50K+
WeChat Contacts Supported
100+
Registrations Influenced
Campus Account Matrix
School-specific account distribution
Built and coordinated Xiaohongshu campus wall accounts and school-specific channels to distribute student-facing content, increase peer-style exposure, and redirect interested users into private-domain channels.
5K+
Xiaohongshu Followers
20+
Campus Accounts / Channels
100K+
Student Reach / Service Volume
Community Retention
Private-channel retention
Directed interested students into WeChat communities and campus-specific private-domain touchpoints. Q&A, resource sharing, submissions, and event updates kept students engaged after the first content interaction.
50K+
WeChat Contacts
100K+
Student Reach / Service Volume
Reusable
Private Traffic Pool
Enterprise WeChat Conversion
Lead nurturing and consultation
Used Enterprise WeChat persona accounts to warm up student leads through course reminders, lecture promotions, free resources, and seasonal campaign content, guiding users toward consultation and registration.
100+
Tracked Registrations
¥1.5M+
Tracked Revenue
120%+
KPI Completion
Operational SOP
A structured workflow organized campaign registration, resource requests, content submissions, lead collection, and data review so multiple campus activities could be managed and reviewed consistently.
01
Campaign Planning
02
Form Setup
03
Lead Collection
04
Content Submission
05
Data Review
Reusable
Form-based Workflow
Multi-campaign
Operations Management
Structured
Lead & Content Tracking
Result
The project connected useful student-facing assets, public campus distribution, private-domain retention, Enterprise WeChat nurturing, and campaign SOPs into one repeatable acquisition and conversion system.
50K+
Student Lead Pool
50K+
WeChat Contacts
5K+
Xiaohongshu Followers
100+
Tracked Registrations
¥1.5M+
Tracked Revenue
Case 02
A local education discovery case covering KOC coordination, student-perspective content, and measurable social search results.